Goodwill business valuation services. How to value the goodwill component of a business? This is a difficult question and one which business owners always ask us. We provide a business valuation service based on your industry and turn over. We can provide a service to a large number of niche industries. We have a track record of providing goodwill valuation reports to accountants and business owners which can be used for a number or reasons including outright sale, management buy in/buy out, HMRC incorporation, bank loan valuations, court reports, divorce proceedings and mergers.